기본부터 실무 체험까지, 브랜딩 실무 워크 플로우
스킬텔러
광범위한 브랜딩의 실무를 A부터 Z까지 체계적으로 습득할 수 있습니다. 브랜드의 정체성을 구성하는 브랜드 코어, 브랜드 버벌, 비주얼 아이덴티티의 세부 요소에 대해 심도 있게 다루며 인터널, 익스터널 브랜딩과 같은 브랜딩 활동 전략에 대해 습득할 수 있습니다.
초급
브랜드 마케팅, 콘텐츠 마케팅, 마케팅 이론
Real-world content marketing through virtual marketing campaigns
Learn the practical planning process of detailed pages, blogs, news articles, and card news marketing content that content marketers must plan in practice through a virtual marketing campaign project.
(5.0) 8 reviews
54 learners
콘텐츠 마케팅
디지털마케팅
Digital Marketing
Contents Marketing
Content Creation
Content Planning
Marketing Theory
Reviews from Early Learners
What you will learn!
Practical Process of Content Marketing in Marketing Campaigns
Content material, format, and title planning method (creative methodology)
Detailed page planning process from a content marketing perspective
Blog-type, news article-type marketing content planning process
Card news-type marketing content planning and design process
DA Strategy Derivation Process and Under Media Content Activation Strategy
1. Covers the practical process of content marketing from a campaign perspective.
By covering the various types of marketing content planning processes that content marketers encounter in their work from the perspective of the marketing campaign progress process, you can learn the context and work order of individual content planning from A to Z.
2. Experience practical work through virtual campaign projects, rather than through existing case studies.
We run a virtual marketing campaign where the learner is hired as a content marketer.
From the "campaign slogan" that is the starting point of OSMU to the detailed page, blog type, news article type, card news type,
Content marketers need to address everything from display ads to individual marketing content for earned media content.
Learn all the detailed tasks based on practical processes .
3. Learn the "content creative methodology" as a framework.
A content creative methodology that can be easily applied to any marketing content planning.
Learn a framework based on four key elements: shape, material, format, and title .
1. Developing content marketing practices and key strategies within a campaign.
1) Learn the content marketing practical process from A to Z of campaign execution.
2) Learn how to derive a campaign slogan, which corresponds to the "one source" of "OSMU", the basic principle of content marketing.
3) Learn how to derive content strategies corresponding to “multi-use” of “OSMU” .
2. A content creative framework that can be applied to any content planning.
1) Content creative methodology is divided into four types of content: form, material, format, and title.
Classify them into key aspects and learn their features and how to use them .
2) Learn how to plan content according to the goals of each stage of the marketing funnel .
3. Planning and producing individual marketing content for owned media, paid media, and earned media.
1) Learn the practical process of detailed page planning from the perspective of maximizing conversion rates.
2) Learn the practical aspects of blog and news article content planning from the perspective of campaign content strategy.
3) Learn about the planning process and design principles of card news content .
4) Learn the practical process of display ad planning from an AB strategy perspective.
5) Learn the planning process of on-demand media content strategy .
"The planning process for each individual content is based on existing cases of other companies, as well as
It is based on a newly planned and produced case for a virtual campaign."
Recommended for
these people
Who is this course right for?
Anyone who wants to experience the core competencies of a content marketer in practice
Anyone who wants to learn the practical aspects of content marketing from A to Z
Job seekers who are curious about what they will be responsible for if they get a job as an actual content marketer
Content Creation is Always a Difficulty for Junior Marketers
Junior marketers who want to experience content marketing strategies from a campaign perspective
410
Learners
43
Reviews
2
Answers
5.0
Rating
3
Courses
안녕하세요!
직무 교육 콘텐츠 스타트업"스킬텔러"의 CEO, Jason입니다!
스킬텔러는 여러분들이 온라인 직무 교육에 느끼는 어려움들을 조금이나마 해결해 보고자
메이저 종합광고대행사, 글로벌 커머스 플랫폼, 제품 브랜드 제조 및 유통사 등에서 경험한 광고와 마케팅, 브랜딩, 디자인 실무를 바탕으로 실무 지식 관련 콘텐츠를 만듭니다.
앞으로 꾸준히 커리어 향상에 도움이 되는 재미있고 유익한 콘텐츠로 만나뵙겠습니다!
<유튜브 채널>
Curriculum
All
19 lectures ∙ (3hr 42min)
Course Materials:
Lecture resources
Published:
Last updated:
Reviews
All
8 reviews
5.0
8 reviews
햇님Reviews 2
∙
Average Rating 5.0
5
32% enrolled콘텐츠 마케터로 이직을 준비하는 30대 늦깍이 취준생입니다! 콘텐츠 마케터에 대한 직무를 어렴풋이 알고 있었는데, 해당강의를 듣고 어떤 직무인지, 어떤 것들을 잘해야하고 방향을 맞춰 나가야 할지 가닥을 잡았습니다. 감사합니다! 남은 강의도 끝까지 수강해서 적용해보도록 하겠습니다! 얼른 포트폴리오 강의도 런칭됐으면 좋겠어요!
- 스킬텔러Instructor
안녕하세요, 햇님님! 저희 강좌를 수강해 주셔서 감사합니다. 저도 남들보다 늦게 취업한 케이스라 햇님님의 고충에 조금이나마 공감할 수 있을 것 같습니다. 강좌를 듣다가 궁금한 점이 있으시면 인프런이나 제 메일 주소로 연락 주세요.(skillteller@gmail.com) 아는 한도 내에서 성심껏 설명해 드리겠습니다. 또한, 취업 관련이나 포트폴리오에 관한 궁금한 점도 있으시면 언제든지 편하게 문의해 주세요.
$42.90
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