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Marketing & PR

Real-world content marketing through virtual marketing campaigns

Learn the practical planning process of detailed pages, blogs, news articles, and card news marketing content that content marketers must plan in practice through a virtual marketing campaign project.

(5.0) 8 reviews

56 learners

  • skillteller
콘텐츠 마케팅
디지털마케팅
Digital Marketing
Contents Marketing
Content Creation
Content Planning
Marketing Theory

Reviews from Early Learners

What you will gain after the course

  • Practical Process of Content Marketing in Marketing Campaigns

  • Content material, format, and title planning method (creative methodology)

  • Detailed page planning process from a content marketing perspective

  • Blog-type, news article-type marketing content planning process

  • Card news-type marketing content planning and design process

  • DA Strategy Derivation Process and Under Media Content Activation Strategy

Marketing content for various purposes and forms,

How can I develop my practical skills? 🙄

The marketing content that content marketers encounter in practice includes detailed pages, blogs, news articles, card news, etc.
There are many different forms and their uses are also diverse, such as owned media, paid media, and earned media content .
So how can we learn the planning methods for these numerous marketing contents so that we can effectively apply them in practice?

The answer is content marketing.

It's about experiencing the actual work process. 🔑

All marketing content is part of a marketing or branding campaign . Therefore , content marketing practices are driven by a campaign workflow. Properly planning individual marketing content requires an understanding of the campaign's ultimate goals and workflow .

However, junior marketers rarely participate in campaign-level work, and are primarily responsible for relatively fragmented, individual content planning tasks like events, recruiting trial teams, and promotional news articles. Consequently, junior marketers often lack a thorough understanding of campaign-level work processes, making it difficult to establish the direction of individual content planning .

The limitations of the method of providing information on existing cases and individual content planning methods 😣

However, most courses teach you how to plan marketing content using examples of existing content from other companies , so you only acquire fragmentary planning know-how.
However, in order to effectively apply theory to practice, it is necessary to understand the detailed goals of each marketing content at the campaign level, and to learn the order of work through which they are planned and produced.

3 key differences between this course and the practical course 👍

1. Covers the practical process of content marketing from a campaign perspective.

By covering the various types of marketing content planning processes that content marketers encounter in their work from the perspective of the marketing campaign progress process, you can learn the context and work order of individual content planning from A to Z.

2. Experience practical work through virtual campaign projects, rather than through existing case studies.

We run a virtual marketing campaign where the learner is hired as a content marketer.
From the "campaign slogan" that is the starting point of OSMU to the detailed page, blog type, news article type, card news type,
Content marketers need to address everything from display ads to individual marketing content for earned media content.
Learn all the detailed tasks based on practical processes .

3. Learn the "content creative methodology" as a framework.

A content creative methodology that can be easily applied to any marketing content planning.
Learn a framework based on four key elements: shape, material, format, and title .

Even beginners can acquire the three core competencies of a content marketer. 😎

1. Ability to develop campaign-level content marketing strategies

2. Detailed page, blog type, news article type, card news type, DA, under media content, etc.

Individual marketing content planning and production capabilities

3. Content creative idea generation ability

Learn specific content marketing practices like these 👀

1. Developing content marketing practices and key strategies within a campaign.

1) Learn the content marketing practical process from A to Z of campaign execution.

2) Learn how to derive a campaign slogan, which corresponds to the "one source" of "OSMU", the basic principle of content marketing.

3) Learn how to derive content strategies corresponding to “multi-use” of “OSMU” .

2. A content creative framework that can be applied to any content planning.

1) Content creative methodology is divided into four types of content: form, material, format, and title.

Classify them into key aspects and learn their features and how to use them .

2) Learn how to plan content according to the goals of each stage of the marketing funnel .

3. Planning and producing individual marketing content for owned media, paid media, and earned media.

1) Learn the practical process of detailed page planning from the perspective of maximizing conversion rates.

2) Learn the practical aspects of blog and news article content planning from the perspective of campaign content strategy.

3) Learn about the planning process and design principles of card news content .

4) Learn the practical process of display ad planning from an AB strategy perspective.

5) Learn the planning process of on-demand media content strategy .

"The planning process for each individual content is based on existing cases of other companies, as well as

It is based on a newly planned and produced case for a virtual campaign."

Things to note before taking the course

Learning Materials

  • We provide key content for each lecture in PDF format.

  • When carrying out content marketing practices based on educational materials totaling 660 pages

    Make the training content more easily applicable!

Recommended for
these people

Who is this course right for?

  • Anyone who wants to experience the core competencies of a content marketer in practice

  • Anyone who wants to learn the practical aspects of content marketing from A to Z

  • Job seekers who are curious about what they will be responsible for if they get a job as an actual content marketer

  • Content Creation is Always a Difficulty for Junior Marketers

  • Junior marketers who want to experience content marketing strategies from a campaign perspective

Hello
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418

Learners

46

Reviews

5

Answers

5.0

Rating

3

Courses

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Curriculum

All

19 lectures ∙ (3hr 42min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

8 reviews

5.0

8 reviews

  • chanwookim156902님의 프로필 이미지
    chanwookim156902

    Reviews 3

    Average Rating 5.0

    5

    63% enrolled

    • skillteller
      Instructor

      Hello! Thank you for the positive feedback!! I sincerely hope it was helpful for your career!

  • xxxxxxxxxxx님의 프로필 이미지
    xxxxxxxxxxx

    Reviews 2

    Average Rating 5.0

    5

    32% enrolled

    I'm a late-blooming job seeker in my 30s preparing to transition into content marketing! I had a vague idea of what a content marketer does, but after taking this course, I've grasped what the job entails, what skills are essential, and how to align my career path. Thank you! I'll complete the remaining lectures and try to apply what I've learned. I hope the portfolio course launches soon!

    • skillteller
      Instructor

      Hello, Sunbeam! Thank you for taking our course. I also started my career later than others, so I can somewhat empathize with your difficulties. If you have any questions while taking the course, please feel free to contact me through Inflearn or my email address (skillteller@gmail.com). I will do my best to explain to the best of my knowledge. Also, if you have any questions about employment or your portfolio, please feel free to ask me anytime.

  • dlcofl081007786님의 프로필 이미지
    dlcofl081007786

    Reviews 4

    Average Rating 5.0

    5

    100% enrolled

    • skillteller
      Instructor

      Hello! Thank you for the feedback. You worked so hard to listen to all the lectures!!

  • nara9님의 프로필 이미지
    nara9

    Reviews 1

    Average Rating 5.0

    5

    95% enrolled

    I joined a small startup as a new marketer, and since the work here is unsystematic and there is no one to lead it, I took the course with the thought that it would be helpful for my work... Personally, what helped me the most was the detailed work process and content planning method. I will try to actively apply the lecture content to my company's work.

    • skillteller
      Instructor

      Hello! Thank you so much for taking our class and leaving such a great review! I hope it will be of great help to you in your work! Thank you!

  • pincette3786님의 프로필 이미지
    pincette3786

    Reviews 1

    Average Rating 5.0

    5

    95% enrolled

    The lecture was connected to a specific campaign example, so it was good for understanding content planning practice. It would be very helpful for those who want to know not only individual content planning methods but also how work is connected and carried out in practice. I recommend it. I listened well.

    • skillteller
      Instructor

      Hello! Thank you for your valuable course review! You worked so hard to complete the course~ I hope it will be of great help to you in your work. Thank you!!

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