Introduction to GA4 BigQuery for Marketers and Planners (2025)
We introduce ways to utilize GA4 data in BigQuery. Using the GA4 BigQuery demo data from the Google Merchandise Store (https://www.googlemerchandisestore.com/) available publicly in BigQuery, we provide hands-on practice with basic SQL queries and introduce methods for marketers and planners to easily utilize GA4 BigQuery data.
75 learners
Level Beginner
Course period Unlimited
[Free Webinar]
Pre-registration
: https://inf.run/hX3Po
We introduce how marketers and planners can easily utilize Google Analytics (GA4) by using simple functions of AI tools—from creating complex GA4 reports and extracting data to organizing data and summarizing content after deriving insights. Anyone can follow along with simple installation and setup, without the need for difficult coding.
Refer to previous lectures
Lecture Link
Google Analytics (GA4+GTM) Course for Practitioners: https://inf.run/Jxd6i
Practical GA4 Business Reports for Immediate Use: https://inf.run/JR68B
GA4 BigQuery Introduction for Marketers and Planners: https://inf.run/f6p3F
Looker Studio Practice for Data Analysis https://inf.run/fwaZW
GA4 Google Analytics Ecommerce Setup Practice for Marketers: https://inf.run/HZpQ5
Microsoft Clarity Analysis, easier than GA4 https://inf.run/PQbew
Google Analytics (GA4) Certification (GAIQ) Practice Question Explanations for Practical Use 2026 https://inf.run/pnXfc