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Is it possible to analyze data offline?
There is a company that is achieving results through data-based targeting in the offline advertising field, which was considered impossible to utilize data. They say that by using apartment complex and demographic information to send targeted advertisements, sales increased by 1.8 times.
If you are curious about how data on viewers of offline advertisements is collected and utilized, listen to the lecture by Kang Seol-gi, the leader of the data strategy team at Focus Media Korea, which has an 80% market share in the elevator TV market.
There will be a flood of data marketing tips that can be applied both online and offline. If there are people around you who are struggling because they are not seeing results from online marketing, please share this seminar information with them.
✔️ [Lecture] That advertisement I saw in the elevator yesterday, it doesn't appear in the apartment next door?
_ Kang Seol-gi, Data Strategy Team Leader, Focus Media Korea
✔️ [Panel Talk] Data-driven marketing from a gross marketer and an outdoor advertising expert
_ Datalian Gross Marketer Kim Min-joo
_ Kang Seol-gi, Data Strategy Team Leader, Focus Media Korea
Learn more about the seminar (application deadline today) 👉 https://bit.ly/3kmIEjK