Historical Background and Importance of Growth Hacking
Definition and Evolution of Growth Hacking
Analysis of business growth process and data-driven experiments
Customer Life Cycle and AARRR Framework
Conversion Rate and Funnel Analysis
Growth Hacking Techniques According to Customer Life Cycle
Improve conversion rates through case studies
Growth Hacking Practice
Growth Hacking Team Building
Applying the Growth Hacking Checklist
1. Course Introduction
This is a fantastic opportunity to learn growth hacking firsthand from a successful startup! This two-hour course offers proven content from lectures at top universities in Korea, including KAIST, as well as Fast Campus. Through this course, you'll understand the fundamentals of growth hacking and immediately apply them to your work.
If you have any questions or concerns about the lecture content, please feel free to ask and we will be happy to answer them.
This course covers several growth hacking "techniques" from a marketing perspective. If you're looking to learn marketing techniques through case studies, you can search Google for keywords like "Growth Hacking Marketing Case Study." However, this course offers valuable insights in another area. It aims to help those working in marketing, development, and sales departments understand how growth hacking can lead to successful business outcomes, from a holistic perspective on the services provided by a company.
2. Learning Objectives
You can understand the background and concept of growth hacking.
You can learn about conversion and funnels, which are necessary to understand growth hacking.
Understand growth hackers and build a team.
You can introduce growth hacking throughout your company through the growth hacking process.
You can learn practical examples of growth hacking.
You can learn about various KPIs (Key Performance Indices) for growth hacking and create KPIs that are suitable for the team you are currently working on.
3. Course Target
Anyone curious about the growth equations of the hottest startups can take this course.
Anyone interested in data-driven decision-making in digital marketing or service planning can take this course.
Anyone who is working in a startup or wants to start a business can take the course.
4. Requirements
There are no prerequisites, but applicants must have or plan to have experience working for at least one company.
5. Knowledge sharer
Seo Woo-seok
Growth Hacker and Technical Entrepreneur - (Current) GS Home Shopping Venture Investment Team CoE (Center of Excellence) - (Former) Daily Hotel CTO - (Former) Vice President/CPO/CTO of Algipi Korea (Yogiyo/Baedal Tong) - Growth hacking lectures held at Fast Campus/KAIST, etc. - Column 'Seo Woo-seok's O2O Business' serialized in Next Daily - Ph.D. in Technology Management from Sungkyunkwan University (Completed), Open Innovation
Recommended for these people
Who is this course right for?
Startup founder
Marketing expert
Data Analyst
Product Manager
People interested in technology-based marketing
People interested in customer life cycle management
Recommended for those who want to learn about growth hacking at a basic level. However, for this price, you might as well buy a growth hacking book, but it doesn't cover the depth of a book. This is a lecture where you can quickly look over growth hacking through videos in 2 hours.
This is a really difficult lecture for beginners.
I have never studied marketing before, but I signed up for the course because I was interested.
I think it's good that it's summarized in a concise and concise manner.
However, there were a lot of technical terms, and I felt like they didn't explain them well, so
I had a hard time understanding it. I think it's because I don't have any experience yet.
I think it would be an easy lecture for those who have experience or have studied marketing.
It feels like the overall content is well summarized.
It proceeds without any particularly difficult content. If you have experience in an IT company, you can easily listen to it and say, "Ah~", but if you don't have such experience, you should search and learn.
It would be good to have a case study lecture where you can deeply approach specific problem-solving or situation improvement cases.
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