This is a lecture that allows you to learn step by step about the journey of actually putting advertisements on specific targets by tracking user behavior on the Facebook platform! Since it is a lecture with a lot of practice, the best part is that you can actually experiment, and although there are some parts where the UI or functions have changed at the current point, you can follow the Facebook guide document to some extent. I recommend this to those who want to study how Facebook advertisements actually work and design effective events!