I had some vague areas while drafting my business plan, but I learned a lot through this lecture.
The terminology was also unfamiliar, but it became easier to understand as I went through the material multiple times.
Thank you for the great lecture.

bbonggil21935

Many practitioners and aspiring executives have learned about strategy, but they often feel lost when it comes to deciding what to analyze first and how to execute it. While they may understand market analysis, business strategy, KPIs, and partnership strategies individually, the biggest problem is that these elements are not connected into a single flow, failing to lead to actual decision-making and results.

This course is designed to solve these concerns.
It provides a step-by-step guide to the thinking structure and analysis sequence of B2B business strategy used in actual corporate fields, along with methods to transform them into actionable outcomes. Rather than textbook theories, the focus is on strategic frames and decision-making criteria that can be applied immediately in a corporate setting.

Dr. Jake, who has spent 25 years in strategic planning and business development at global IT companies as well as major and mid-sized Korean corporations, will bridge the gap between theory and practice. He will clearly define "why this strategy is necessary, when to use it, and how to execute it."

Through this course, students will:
1. Go beyond merely explaining strategy in words.
2. Gain the power to analyze markets, design strategies, and connect them to execution and KPIs on their own.

jakestrategy

Field-proven B2B business strategies

Thank you for your thoughtful review. I hope this lecture proves helpful to those who are contemplating business strategy and strategic planning. Thank you.

실전

의사결정

전략기획

기업분석

多くの実務家や経営者候補は戦略を学びますが、いざ何から分析し、どのように実行すべきか、漠然とした不安を感じています。市場分析、事業戦略、KPI、提携戦略をそれぞれ理解してはいても、それらが一つの流れとして繋がっていないため、実際の意思決定や成果に結びつかないことが最大の課題です。

本講義は、このような悩みを解決するために設計されました。
実際の企業現場で使用されているB2B経営戦略の思考構造と分析手順、そして実行可能な成果物へと落とし込む方法を段階的に提供します。教科書的な理論ではなく、今すぐ企業で活用できる戦略フレームと判断基準を中心に解説します。

25年間、グローバルIT企業や国内の大手・中堅企業で戦略企画と事業開発を遂行してきたDr. Jakeが、理論と実務を繋ぎ、「なぜこの戦略が必要なのか、いつ使い、どのように実行すべきか」を明確に整理します。

この講義を通じて、受講生は
1. 戦略を言葉で説明するレベルを超え、
2. 自ら市場を分析し、戦略を設計し、実行とKPIまで繋げる力を身につけることができます。