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dhhong9996

This is a beginner to intermediate growth marketing course designed for marketers, PO/PMs, designers, and planners who want to solve customer-centric problems. Participants will understand the concepts and approaches of 'Data-driven Growth'—quantifying customer behavior and turning it into measurable insights—and learn specific practical management methods for each stage of the customer behavior funnel. The course aims to transform students into 'problem solvers' capable of tackling complex customer issues using foundational techniques and tools.

licucuzz9045

Data-Driven Growth Marketing - Upgrading Customer-Centric Problem-Solving Skills

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마케팅퍼널

AARRR

aarrr

입문

초급

중급이상

Growth Hacking

Marketing Theory

Performance Marketing

Digital Marketing

Course Introduction

Growth Framework

Customer Hypothesis and Growth Experiment

Growth Management by Funnel

Lecture wrap-up