'Hyangnoh' Mid-Autumn Festival Course Completion Challenge

Hello, this is Hyangro.
I hope everyone is staying healthy and doing well.
I'm having a hectic week with this week's Black Friday event :)
(You all bought a lot of courses, right!? 😊😊)

If you ask what the hottest book in the IT startup industry is these days, I think most people would mention CEO Park So-ryeong's new book Passing Through Failure.

When I first saw this book, my thought was "the Korean version of Ben Horowitz's *The Hard Thing About Hard Things*."

It wasn't a glamorous success story, but rather contained the full weight of responsibility that a manager must bear and the moments of difficult decision-making.
At the time I was reading this book, I also had many complicated thoughts, so there were many parts throughout the book that reflected my current situation.

I don't think I'm the only one who felt this way.
Many content companies and YouTube channels hosted book talks with CEO Park So-ryeong, where we could hear her candid stories.
It was great to be able to dive much deeper through these book talks, as they conveyed CEO Park So-ryeong's deeper thoughts and experiences that couldn't be delivered in the book, but on the other hand, there was also some disappointment.
This was because most of the interviews and book talks so far have been focused on the personal narrative and emotional reflections of 'entrepreneur Park So-ryeong' as an individual.

While there were many stories about the most painful aspects of being an entrepreneur such as VC, investment, and layoffs, there weren't many stories about being a product maker, which makes up a large part of IT companies.

Rather than just how difficult it was as a founder or what kind of comfort was needed, I kept thinking that "the experience as a general leader who has launched and operated three IT products" - Publy (content membership) / Careerly (SNS) / WeHire (SaaS) - over 10 years is truly invaluable experience that should not be lost, not only for me who is currently building products at an IT startup, but for many others as well.

So this time, together with CEO Park So-ryeong, we will be hosting an "Online Live Book Talk" for leaders, developers, PMs, and designers who create IT products.
This is because we hoped that this valuable record would not be consumed merely as an emotional resonance.

A CEO's struggles over 10 years, managing three different IT products (content, SNS, SaaS) without being a developer or having a PO background, along with the decision-making processes and outcomes at each stage of the products.

In this session, I'm going to dig deep into the 'real problems' that product makers face in their actual work.

[Publly (Content Membership) / Careerly (SNS) / WeHire (SaaS) - Trial and Error Experiences from Building Three Different Services]

• "What metrics did you use to measure growth for early products that didn't have paid models?"

• "What was the earliest sign that made you realize 'we shouldn't have started this product' after investing time and resources?"

[The realistic sense of helplessness experienced as a non-IT founder & leader when leading a product organization without knowledge of technology and products]

• "When a CEO without product experience hires their first developer or CTO, how did you determine they were a 'good developer'?"

• "When three businesses operate within one company, there's inevitable conflict between revenue-generating and cost-incurring organizations. As CEO, how did you coordinate between them?"

• "When you emphasized 'talent density,' what qualities did you consider most important beyond technical skills when hiring senior developers?"

Rather than simply introducing the book, I share with the author of the Korean edition of "The Hard Thing About Hard Things" the decision-making processes, journeys, and outcomes of our product organization over the past 10 years.

We invite those who will gain practical insights beyond that.

📅 Schedule Information

• Application Page: https://inf.run/xZb4s

• Application Period: Until December 4th (Thu)

• Live Event: December 5th (Fri)

For those who have concerns as makers and leaders creating IT products, I believe the story of CEO Park So-ryeong over the past 10 years will be of great help.
(In addition to the questions I've prepared, if you have any questions for CEO Park So-ryeong, who has created three IT products over 10 years, please leave them in the comments.
I will ask them on your behalf at the event.)