Startup B2B Sales School

Building the First 100 Customers

I consider myself very fortunate to have entered Daewoo International, which is called the military academy of trading companies, as my first company. And I still think of my roots as being in sales. It also fits my aptitude very well. However, after starting a startup and observing the CEOs and startup personnel around me, I've seen many people express difficulties with sales. Most of them had worked in fields unrelated to development or sales, so I felt that they found sales very challenging. In fact, taking a one-month sales course won't suddenly make your sales skills transcendentally improve. Nevertheless, I haven't really seen courses that properly share sales experience and knowledge, especially those with the specificity of sales in the startup industry rather than general companies. Sales is very easy. However, sales is very difficult. Fundamentals are important in sales. Also, individual skills are very important in sales. While I too am insufficient to teach you all the diversity of sales, I believe the fundamentals are the same for everyone. Therefore, you can view the goal of this course as building the foundational attitude to become a salesperson. Salespeople with solid fundamentals produce results wherever they go and whatever they sell. That's why I'm opening this course hoping it will be of some help to many sales personnel among you startup folks, especially those related to IT sales.

Why Sales is Necessary

• Sales is our company's striker that generates revenue for the company.

• Even if the technology and products/services are good, if you can't do sales well, the company will eventually struggle.

• Sales teams can understand customers' actual reactions because they meet with customers on the front lines.

• If a product/service is poor, it receives bad reviews, but if sales are poor, the company ultimately closes down.

Challenge Mission Guide

Each week, you'll be given a challenge mission. There are various materials related to sales activities and other basic materials that need to be prepared. However, for those who are unfamiliar with B2B sales or have only used materials created by others, the meaning of these materials may not resonate, and some people just use them out of habit. At B2B Sales School, we want to provide an opportunity for you to find meaning for yourself by creating these sales-related forms and materials on your own.

• Week 1: Creating a B2B Sales Environment Diagnostic Report for Our Company

• Week 2: Core Target

  Creating Customer (ICP) Profile Definition Document

• Week 3: Creating a Weekly Sales Plan Template

• Week 4: AI-Generated Market Analysis and Potential Customer List Creation (Deep Research)

Sales, Content Marketing, Business Plan, Artificial Intelligence (AI), AI Utilization (AX), Sales, B2B, Startup, CRM, Entrepreneurship