인프런 - 라이프타임 커리어 플랫폼

Based on the key indicators defined based on data, learning through experiments and rapidly iterating to grow the service. This is a 101 lecture covering the basics of growth hacking.

This is a beginner/intermediate growth marketing course for marketers, PO/PMs, designers, and planners who seek customer-centric problem-solving. It aims for them to understand the concepts and approaches of 'Data-driven Growth' – quantifying customer behavior and transforming it into measurable methods – learn specific practical management methods for each customer behavior funnel, and utilize basic skills and tools to solve complex customer problems to become 'problem solvers'.

You can develop practical skills to collect and utilize customer behavioral data through Google Tag Manager.

This is a basic/introductory course on digital marketing. It covers how to design digital marketing based on data and various practical cases. It contains stories and content that I want to share from my 14 years of experience in various fields of marketing, from digital marketing agencies to in-house marketers at large corporations. It is recommended for those who want to understand digital marketing in general.

[PM,PO] Blockchain Service Planning NFT Planning and Production Marketing We will teach you how to create NFT art resources yourself, create 10,000 NFTs through Hashlips Art Engine, and launch/market them.

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.

This course will help you strengthen the core of your business marketing by leveraging data to discover marketing insights.

Core muscles are invisible, but they are the backbone of our body. This lecture will teach you the fundamentals of marketing that will become the core muscles of your business.

In the cookie-less era, how will marketing change? If you don't know how to start marketing performance analysis, attend the November seminar.

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.