세스 고딘의 마스터클래스: 가치를 만드는 마케팅

Even good products and content created with great effort often fail to move people's hearts. In today's world where we seem to have lost the essence of marketing while being dragged around by trends and algorithms, Seth Godin asks us: "What kind of change do you want to make?" We invite you to a lecture that revisits the essence of marketing that moves people's hearts and actions.

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.

Even good products and content created with great effort often fail to move people's hearts. In today's world where we seem to have lost the essence of marketing while being dragged around by trends and algorithms, Seth Godin asks us: "What kind of change do you want to make?" We invite you to a lecture that revisits the essence of marketing that moves people's hearts and actions.

Now is the time for 'customer touchpoint marketing'. We will explain in detail the concept of customer touchpoint marketing and how to implement it. We have also included 'marketing immutable laws' that entrepreneurs should know and digital marketing FAQs. You can get everything from the basics of marketing to the latest trends.

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.

Everything you need to know about successfully planning and executing a presentation that no office worker can avoid!

A practical publishing strategy revealed by an author and editor. From publishing proposal to contract and monetization—how to change your career with one print book.

We help you start your business without being employed as a junior agent. Truly practical brokerage education.

Karen Floyd, a world-renowned career coach who has designed careers for leaders at numerous global companies including Google, Samsung, Naver, and Hanwha. As a top 1% communication expert selected by the European PR Association and a former headhunter who has handled hundreds of resumes and interviews, she is opening her first course on Inflearn specifically for Korean students. Design your own career strategy and brand with Karen's directly developed C.L.E.A.R. Career Method and LinkedIn brand strategy expertise.

In this sharing session, members of the SelfishClub AI Video Team's NDA AI Studio will personally share their experience! Based on their actual project experience with Dr. Ian, a senior dog nutrition supplement brand, they will share how they designed and executed the entire AI-powered brand marketing process. From creating an animated universe that embodies brand philosophy, to planning and executing detailed pages, to producing short-form videos for conversion! They'll share the actual workflow, focusing on which AI tools were used for what purposes at each stage, and how various tools were combined and utilized. For those who were curious about how AI tools are actually used in real projects despite there being many available, and for those who found tool combinations or practical workflows overwhelming, this is your chance to directly see which tools were combined and how, and the actual workflow process. The NDA AI Studio team will share their real-world trial and error experiences and know-how based on actual cases.

I have been writing a year-end review since 2017. And I have been writing a review whenever I have a problem. I would like to share what I have learned from writing a review for 7 years.

If you are preparing for a job change after 5 years or less, we will tell you all about career management methods along with successful cases of career branding that can increase your passing rate by more than 2 times with a strategy that differentiates you from others!