맥킨지 컨설턴트 출신이 알려주는 숫자와 논리에 기반한 디지털 마케팅: SPIN

"AI will not replace humans. People who master AI will replace those who depend on AI." In the AI era, an age where we can create results more easily than ever, human thinking and problem-solving abilities become even more crucial. Former McKinsey consultant Kim Jaeseong will guide you step by step through problem-solving skills that leverage AI, powerful research strategies, and persuasion techniques that turn ideas into reality.

You will learn how to create materials from the world's best consulting firms. You will learn how to plan the perfect storytelling and how to design slides that will make your audience take action. Preparation and practice methods for making your presentation perfect! How to present confidently and perfectly in a real presentation and how to effectively deal with questions!

This lecture covers how to analyze a company's external environment and internal capabilities, and how to develop a strategy based on the results. It comprehensively touches on various business analysis tools.

This is a Problem-Based Learning course that goes beyond how to use data analysis tools and solves real BQs by following stories based on business problems that are easily encountered in practice.

We will teach you how to create a sharp positioning strategy that successfully penetrates the market and how to implement it through content. We will compress the core strategies that are important for the growth of tech companies but are surprisingly easy to overlook into 2 hours.

Prepared by a CMO with over 23 years of marketing experience. This is a content marketing class that is sure to succeed, and is on a different level from existing content marketing classes.

LinkedIn, the essential channel for B2B marketing. From key information to real-world examples - we'll give you just what you need to get started now!

We provide an overview of all areas of business planning work for business planning professionals, and teach the strategic thinking and analytical skills needed for practical work, as well as various practical methodologies.

Are you still planning marketing campaigns and writing reports by hand these days? This course covers how to use GPT to develop strategies, automatically execute ads and content, and create KPI reports in real-time. Experience the "efficient working methods" that every marketer is curious about directly in this course.

Chatgpt is a program that reads and comments on posts written by my neighbors Lesson on developing marketing automation and neighbor management programs

Digital marketing that makes money, such as Naver Shopping and Coupang Partners, requires consistency, but you can approach it easily and effectively with scientific analysis and automation. We will teach you the key secrets of creating a program that collects and analyzes popular products, keywords, blogs, and shopping information.

This lecture presents a practical blueprint for new business development, covering the entire process from working processes, market sensing, setting strategic directions, to organizational commitment and execution results. Through data-driven analysis and action-oriented strategies, it aims to create tangible results by connecting product development, marketing, and distribution.

Management of Technology = Management specialized in technology/engineering fields, Especially IT, computer field basic contents are explained easily with case studies.

You will discover a new way to make money online. You will be able to create a real WordPress money machine by following real-life examples.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

Along with methods to enhance the quality of existing marketing materials such as blogs and top search engine promotions, practical marketing strategies utilizing new platforms like YouTube and Naver TV were presented. Related programs and production methods are provided to enable anyone to easily create high-quality materials. Through this, marketing methods that bring you closer to customers can be utilized.

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.

Based on an accurate understanding of black consumers, appropriate countermeasures and strategies are acquired, enabling effective response to black consumers. Furthermore, it is designed to enhance the professionalism of service staff and improve job satisfaction.