runner

초보/주니어 마케터를 위한 구글애널리틱스 활용 강의입니다. 구글애널리틱스와 구글태그매니저, 구글옵티마이즈,구글데이터 스튜디오까지 따라하면서 실습해볼 수 있습니다.

GA4 Guide

인프런 10주년! 사랑주간 전체 할인

구글애널리틱스 실무활용

This is a Google Analytics utilization course for beginner/junior marketers. You can follow along and practice using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.

입문

초급

중급이상

구글 애널리틱스

Google Analytics

구글 옵티마이즈

Google Optimize

구글 태그 관리자(GTM)

Google Tag Manager

Google Analytics Practical Use

Preparing for class

Potential Audience - Who are the customers of our site?

Google Analytics Installation and Basic Settings

Understanding Key Terms

Acquisition Report Basics - Where do our customers come from?

Key Points for Using Google Analytics - Digging into Segments

Linking Google Ads and Potential Customers (Used for Retargeting Ads)

Conversion: Multichannel Funnels - Understand the different paths your customers take

Behavior: Find out what your customers are doing on your site.

Using Google Tag Manager for Event Analysis

Google Tag Manager - Click Event/YouTube Video Tracking Practice

Google Tag Manager Settings Tips for Easy Analysis

Using Google Optimize for Experimental Marketing

Conversion - Did the customer take the action we wanted (purchase?)?

Additional lectures

In conclusion