인프런 - 라이프타임 커리어 플랫폼

Do you want to drive marketing quickly and easily? Do you want to market quickly and cost-effectively, but find collaboration with designers, developers, planners, etc. difficult? Are you in a situation where you need to achieve maximum marketing effect with a limited budget? Now, stop worrying and collaborate with Generative AI.

Now is the time for 'customer touchpoint marketing'. We will explain in detail the concept of customer touchpoint marketing and how to implement it. We have also included 'marketing immutable laws' that entrepreneurs should know and digital marketing FAQs. You can get everything from the basics of marketing to the latest trends.

2 hours after work, 2 hours to change the future. Commerce Bible for living abundantly in the 100-year era. Store 0.03% Operator / Premium Grade Current Brand Store MD shares Smart Store Keyword Know-how

Core muscles are invisible, but they are the backbone of our body. This lecture will teach you the fundamentals of marketing that will become the core muscles of your business.

How can performance be measured in offline advertising? From how to measure the performance of elevator TV ads, to the commonalities and differences in data observed in online/offline marketing! Hear about it at this October seminar!

Marketing content A to Z for junior marketers! Contains all the content know-how of a content marketer with 7 years of experience. Learn step-by-step from content strategy establishment to production through real-life cases, and develop a feel for content through practical examples!

With most of our daily lives being digitalized, you need to be able to capture the hearts of your customers and lead them to purchase in this digital world. In this course, designed to help you learn and apply it immediately, you will reach the entire stage from strategy to practical application!

It provides insights for the smart era, incorporating the latest trends and new flows in advertising and marketing essential for the digital media age.

Run effective advertising with Google AdWords

Basic GA4 Theory Explanation for Beginners We'll explain the GA4 structure, theory, and events that no one else has told you about. (This is a basic theory lecture and does not include hands-on practice or reporting methods in this content.)

Prepared by a CMO with over 23 years of marketing experience. This is a content marketing class that is sure to succeed, and is on a different level from existing content marketing classes.

This course is perfect for those who need to set up and run ads immediately without a mentor. We will teach you the principles of performance marketing and optimal setup methods so that you can strategize, analyze ad performance, and manage operations on your own.

In the cookie-less era, how will marketing change? If you don't know how to start marketing performance analysis, attend the November seminar.

Kyobo Bookstore, Yes24 Marketing Field Bestseller Author Direct Lecture! Digital Marketing Practical Strategy from Global Franchise Marketing Head, Verified by More than 18,000 Practitioners

Through brand marketing cases that the marketers of ‘Couple App Between’ have actually executed for 7 years, you can learn about concerns, solutions, and insights that are actually experienced in the field, not superficially.

Kyobo Bookstore, Yes24 Marketing Field Bestseller Author Direct Lecture! Digital Marketing Practical Strategy from Global Franchise Marketing Head, Verified by More than 18,000 Practitioners

Digital marketing that makes money, such as Naver Shopping and Coupang Partners, requires consistency, but you can approach it easily and effectively with scientific analysis and automation. We will teach you the key secrets of creating a program that collects and analyzes popular products, keywords, blogs, and shopping information.

Are you still planning marketing campaigns and writing reports by hand these days? This course covers how to use GPT to develop strategies, automatically execute ads and content, and create KPI reports in real-time. Experience the "efficient working methods" that every marketer is curious about directly in this course.

Along with methods to enhance the quality of existing marketing materials such as blogs and top search engine promotions, practical marketing strategies utilizing new platforms like YouTube and Naver TV were presented. Related programs and production methods are provided to enable anyone to easily create high-quality materials. Through this, marketing methods that bring you closer to customers can be utilized.

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.