Đây là bài giảng giới thiệu/cơ bản về tiếp thị kỹ thuật số. Chúng tôi đề cập đến cách thiết kế tiếp thị kỹ thuật số dựa trên dữ liệu và các ví dụ thực tế khác nhau. Nó chứa đựng những câu chuyện về 14 năm kinh nghiệm tiếp thị của tôi trong nhiều lĩnh vực khác nhau, từ các đại lý tiếp thị kỹ thuật số đến các nhà tiếp thị nội bộ tại các tập đoàn lớn và những điều tôi muốn kể cho bạn. Đề xuất cho những ai muốn hiểu tiếp thị kỹ thuật số nói chung.
220 học viên
tiếp thị kỹ thuật số
Tiếp thị hiệu suất
Thiết lập môi trường điều khiển dữ liệu GA4+GTM+UTM
Các phương tiện truyền thông trả phí lớn trong nước (Meta, Google, Naver, Kakao)
Trang tổng quan tiếp thị (Google Sheet, Rucker Studio, Tableau)
Phân tích dữ liệu tiếp thị (SQL, Google Big Query, Python Pandas)
Nhà tiếp thị và sáng tạo AI, tự động hóa thu thập thông tin
Quản lý/đánh dấu sự nghiệp của nhà tiếp thị
Khóa học này dành cho ai?
Nhà tiếp thị cấp dưới và nhà tiếp thị khởi nghiệp có 1 ~ 3 năm kinh nghiệm trong lĩnh vực tiếp thị kỹ thuật số
Người tìm việc tiếp thị kỹ thuật số
Chuyên ngành phi tiếp thị / Đại diện SMB muốn học tiếp thị kỹ thuật số
220
Học viên
17
Đánh giá
6
Trả lời
4.8
Xếp hạng
1
Khóa học
14년차 디지털마케터입니다. 디지털마케팅 에이전시부터, 인하우스 디지털마케터로 근무했습니다.
디지털마케팅, 생산성도구에 관심이 많고 디지털마케팅을 통해 브랜드의 문제를 해결해주는 것을 좋아합니다.
현재는 다양한 도전을 하고있습니다.
Tất cả
34 bài giảng ∙ (7giờ 11phút)
Tài liệu khóa học:
Tất cả
17 đánh giá
4.8
17 đánh giá
Đánh giá 1
∙
Đánh giá trung bình 5.0
5
I know this person!! Is he from SK Planet? We've worked together a few times and he's really sincere and hardworking. Who would've thought I'd see him here!! I don't usually leave comments, but this is an overwhelmingly helpful video!! I'm a marketer, and I organized the report the way you gave me and it's so great.. You organized difficult technical terms all at once, and you even made it possible to download the valuable website summary on one page, so I got a great deal. ㅠㅠ Thank you so much. I'm not a traditional marketer, so I was struggling with the concepts, but this was a lecture that helped me understand the overall flow and trends~~ I'm learning a lot from watching the video! But he speaks a little slowly, so I'm watching it at 1.5x speed ㅋㅋㅋ ^^ Thank you~
Đánh giá 1
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Đánh giá trung bình 5.0
Đánh giá 1
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Đánh giá trung bình 5.0
5
This course is really great! There are so many great tips that even the salespeople don't tell you, so I've gotten off work much earlier. I started with the basics of marketing and learned dashboards that can be applied right away in my work. In repetitive tasks, I used to spend a lot of time just copying and pasting numbers, but after learning Google Spreadsheet query statements, my work has become much easier. Thanks to that, I have more free time! After taking the course, I also got a GA4 certificate, and I'm applying the marketing dashboard I created myself to my work, so it's very convenient and useful. I definitely want to take intermediate and advanced courses in the future!
Đánh giá 1
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Đánh giá trung bình 5.0
5
It was the perfect curriculum and level of difficulty to build and organize the basics of digital marketing! The content was organized with a focus on practice from the perspective of a marketing practitioner, and the explanations through demos were very helpful. (I really like the detailed guide from A to Z on tag installation. >,<) I highly recommend this as an onboarding class for those who want to grow as a marketer. I learned a lot~
Đánh giá 1
∙
Đánh giá trung bình 5.0
5
I am an in-house marketer with 8 years of experience struggling without a shooter. I have been doing performance marketing on other platforms for over 7 years, mainly on Meta or KakaoTalk, so I know the basic marketing concepts, but I have no knowledge of Google ga4, which is the most basic of SEO optimization, and the major flow of digital marketing is not organized into one. This is a lecture that I highly recommend to anyone who wants to grasp the major flow and pulse of work, whether they are junior or mid-level. It feels like the knowledge that was scattered in pieces like notes is being organized into one piece of paper. The Loas calculation formula and marketing tools/reference sites are also shared, which is very helpful for my work. This is a lecture that is like the basics/concepts of basic mathematics that I want to keep for the rest of my life. Don't hesitate and pay right away! [Recommended for these people] ✔️ A mid-level employee who has enough years of service but feels uneasy/anxious because he/she has learned practical skills in a rudimentary manner and feels like he/she has not learned/has not properly learned something ✔️ A junior employee who was suddenly assigned to do digital marketing after joining the company ✔️ A new manager who is curious about what the main tasks are and how to manage goals in order to distribute the marketing team's work
2.537.396 ₫
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