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Design

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UI/UX

Data Analysis and Prototype Creation for Informed and Rapid Decision-Making (Data-Driven UX) Using GA4

This lecture covers how to define problems in user experience based on data, derive action items, and even create prototypes.

(5.0) 9 reviews

47 learners

  • Kenzie8
데이터드리븐
데이터분석
프로토타입
GA4
Data literacy
Figma
UX Planning
Prototyping

Reviews from Early Learners

What you will learn!

  • A walkthrough of the process of defining problems and deriving action items based on data.

  • Event Tagging Definition Document for Data Collection

  • Various GA4 analysis techniques specialized for web/app analysis

  • Using Figma to implement ideas as prototypes


Now, don't rely on feelings or rank without any standards.

We design user experiences the scientific way!


Features of this course

  • A curriculum specialized in data collection and analysis required for UX-related decision making.

  • Indirect experience of the process of defining problems and deriving action items based on data

  • Gain confidence in Data Driven UX with a total of 50 lessons in 8 sections!


  • The 'Mentoring Ticket' will be sent via KakaoTalk text message when the progress exceeds 50%, and can be used whenever you need mentoring.

  • Online mentoring will be held on Discord! (Discord address can be confirmed after registering for the course.)



You can check my popularity by searching for 'web planning' on YouTube.

Since then, I have compressed my extensive practical experience and my experiences from lectures, both large and small, into a total of 50 lectures!

Recommended for
these people

Who is this course right for?

  • Someone who wants to derive well-founded improvement plans and quantitatively measure the results of those improvements.

  • Designers who want to advance their careers as product designers

  • A junior planner looking to leverage data in their work to achieve rapid and impactful growth.

  • Product owners who are preparing to launch or are currently operating a service.

Need to know before starting?

  • Minimal experience with Google Analytics

  • A problem I want to solve using data analysis

  • Minimal experience with prototyping tools

Hello
This is

47

Learners

9

Reviews

2

Answers

5.0

Rating

1

Course

10년간 이러닝 콘텐츠 제작, 웹·모바일 UX/UI 기획자로 경력을 쌓았다.
서울시립대학교 스마트시티 전공 석사(공학 석사)
인공지능 분야 NCS 인증 강사.
K-Digital Training AI서비스 기획 과정 부트 캠프 강사.

Curriculum

All

51 lectures ∙ (6hr 18min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

9 reviews

5.0

9 reviews

  • linkedin님의 프로필 이미지
    linkedin

    Reviews 1

    Average Rating 5.0

    Edited

    5

    78% enrolled

    📊 This was a great class that taught me the basics of UX research! I've always found data analysis overwhelming, but I learned how to approach it systematically with a great tool called GA4. The biggest takeaway was learning how to collect and interpret data to gain the insights I needed, rather than just collecting data for the sake of it. In particular, I experienced how my vague data analysis became a concrete process when I practiced defining event tags. Now I can answer questions like "Will this design be effective?" with data, not just a gut feeling ✨ I've been in the field for 3 years, but I still had a lot of gaps in my knowledge. This class helped me review the basics through theory and practice. I think this class will be very helpful for anyone struggling to connect data and UX 🎯 The class explained everything from the basics, so even those who are new to data analysis will be able to follow along. The practical assignments were also situations that I might encounter in real work, so I was able to listen more intently. I confidently recommend this class to anyone who is struggling! ⭐️ This was a really valuable class that was full of insights that I can apply right away 🙌​​​​​​​​​​​​​​​​

    • kenzie8
      Instructor

      🙏 Thank you! 🌟 It seems like summer is in a design role! 🎨✨ Rather than just working according to a given plan, designers can find their work much more fun and rewarding if they can look at user data 📊👀, understand the reactions to their designs, and make improvements! 😆💡 🎉 Welcome to the world of Data-Driven UX! 🚀🎯 I hope you continue to gain valuable insights in the future! 😊👏

  • uj10514님의 프로필 이미지
    uj10514

    Reviews 1

    Average Rating 5.0

    5

    71% enrolled

    I work as a service planner in the IT industry, and this course is great for planners too! In the past, I could just plan based on my experience, but now I want to plan based on data and evidence. Since I work in the industry, I've taken various data-related courses, but since most of the courses are focused on development, it's been difficult to apply what I've learned to my planning work. Then, I recently saw the instructor's YouTube shorts and thought I could easily learn data analysis, so I signed up right away. The best part was the way the instructor explained the concepts and examples. Our company uses GA4, but no one in the company knows how to use it well, and we don't know what to look at. However, the instructor explained how to use GA4 from a planner's perspective through real examples, so I could understand it right away, and I could visualize how to use this analysis technique in the future! In addition to the analysis work, it's also important to visualize the analysis results and create reports. The instructor taught me how to visualize using Looker Studio, so I thought I'd like to study it more in depth because it will be helpful when planning dashboards or analyzing traffic personally. I highly recommend it, and it was worth the money!!

    • kenzie8
      Instructor

      Data analysis is such a broad and vast field with so much to learn, so I remember really struggling to decide which concepts to focus on and what examples to use when preparing the lectures. But I feel a little relieved that my preparations have been well received by the planners and are in line with the purpose of the course, as evidenced by the first reviews. 😊😊😊 I tried to cover a lot, but in order to apply it to your work, you need to be willing to learn on your own. I'm most proud that my lectures have inspired you to study the subject in more depth. If you have any questions while studying, please use the Discord community. :)

  • geniesis7238님의 프로필 이미지
    geniesis7238

    Reviews 4

    Average Rating 5.0

    5

    100% enrolled

    • jessieha9150님의 프로필 이미지
      jessieha9150

      Reviews 1

      Average Rating 5.0

      5

      100% enrolled

      • cksdnd2007548님의 프로필 이미지
        cksdnd2007548

        Reviews 1

        Average Rating 5.0

        5

        31% enrolled

        $84.70

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