User experience learning from IKEA 2. Psychological meaning of color and product experience
I recently visited IKEA and noticed that they had started selling winter blankets as winter approaches.
What was fun was that they applied different colors to the package depending on how warm the blanket was.
The red one was very warm and the yellow one was a bit thinner.
> I applied color to the comforter package.
I was impressed by how IKEA used the psychological meaning of colors to help users easily identify the characteristics of their products. The yellow-orange-red spectrum is also used in thermometers, so it has psychological meanings about temperature. I think IKEA has used this well.
It was because I could tell the thickness of the blanket much more quickly and intuitively by looking at the color than by feeling it and feeling it.
> Wow~! Just in case there's someone who doesn't know the meaning of the colors, you even explained it in detail... And as expected, IKEA uses icons really well.
Although it is a service in the physical realm, I think there are many things we can learn from IKEA. I think the parts that are considerate of the user really stand out.
After all, it is important for UX designers to provide users with a better experience, to make it easier for them to experience, understand, and use the product.
For reference, I bought an orange colored comforter haha
It's quite warm^^