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Starting Out on Your Own as a PM, PO, or Service Planner — A Product Lead’s Playbook for Growing Monthly Revenue to 100 Million Won from Scratch

Feeling overwhelmed by handling product planning alone without a mentor? A PM with 20 years of experience who built a service from scratch to 100 million won in monthly revenue will show you what a PM actually does—from defining problems to collaborating, launching, and improving metrics—through real documents and decision-making processes.

1 learners are taking this course

Level Beginner

Course period Unlimited

product-management
product-management
Service Planning
Service Planning
Planning Document
Planning Document
Agile
Agile
collaboration
collaboration
product-management
product-management
Service Planning
Service Planning
Planning Document
Planning Document
Agile
Agile
collaboration
collaboration

What you will gain after the course

  • Understanding the Differences Between PMs, POs, and Service Planners, and the Full PM Workflow

  • Criteria for setting priorities and building a roadmap

  • Guidelines for Writing Functional Specifications and Screen Design Documents

  • How to Collaborate with Designers and Developers and Drive Decision-Making

  • How to Read Post-Launch Metrics and Improve Your Product

  • Prepare for a PM career with job posting analysis and skills assessment.

Follow a PM’s work through real documents, from defining the problem to making improvements after launch.


Take on the planning work that felt daunting without a mentor, from defining problems to improving metrics.
Work directly with PRDs, feature specifications, screen design documents, and launch checklists,

Build my portfolio through missions.

Gain the foundation to start doing a PM’s work on your own.


This course is different in the following ways.

We also cover the differences between Korea and other countries.

Once you understand how service planners in Korea work differently from PMs and POs overseas,

You won't be confused when reading job postings.



It shows the actual documents they use, just as they are.

Using just the international money transfer app ‘Crosssend,’ we follow the process from PRD → feature specification → screen design document → development tickets → launch checklist.



It also adds how seniors and leads approach the same work.

Each main lesson ends with a Senior/Lead corner, where they add how they approach the same work.

You can see in advance how the same work changes as you gain experience.

6 sections, 14 lectures
The product development cycle from discovery to improvement

Section 1 - Understanding PM and PM Roles and Workflows

We explore the differences between the roles of PMs (Product Managers), POs (Product Owners), and service planners, as well as the overall work cycle, and learn to distinguish job types and required skills based on job postings.

Section 2 - Problem Definition and Prioritization

Learn how to uncover and clearly define customers’ real problems. Set priorities based on importance and feasibility, and build a product roadmap.

Section 3 - PRD and Functional Specification

We define the product direction and requirements through PRDs, feature specification documents, and user stories. We create feature specifications and screen designs to provide development and design teams with clear guidelines for execution.

Section 4 - Collaboration and Project Management

Covers how to collaborate effectively with developers, designers, marketers, and other teams, and how to manage timelines, scope, risks, and stakeholders. It also explains how to use a work breakdown structure to organize tasks and risks systematically.

Section 5 - Launch and Metrics

We’ll organize the checks needed to prepare for launch and manage operations, and learn how to define key metrics. We’ll explore how to interpret metrics to identify product issues and continuously improve the product.

Section 6 - PMs and Careers in the AI Era

Explore the role of a PM (Product Manager) in the AI era and growth expectations at each career level. Analyze job postings and assess your skills to clarify how to prepare for your career.

Learn through real documents.

Item 1. PRD

It’s a document that helps the team agree on why they’re building something, what they’re building, and how far they’ll take it. You’ll review a real template that covers success metrics, out-of-scope items, and decisions that need to be made.


Item 2. Finding Problems and Setting Priorities

Define customers’ real problems and establish criteria for deciding which of several challenges to tackle first.

Learn the prioritization and roadmap development process, and turn vague ideas into actionable plans.


Item 3. Planning Documents Your Team Can Use Right Away

Learn how to set the direction of a product using requirements documents and user stories, and develop standards for creating feature specifications and screen design documents.

Learn how to organize your ideas into documents that designers and developers can understand and act on.


Item 4. Post-launch improvement and career preparation

We’ll cover how to create a launch checklist, define key metrics, interpret those metrics, and use them to improve a product. By analyzing job postings and assessing your skills, you’ll identify your strengths and develop a portfolio outline for applying to PM, PO, and service planning roles.


Instructor Introduction


I began my career in portal service operations and planning, and have spent about 20 years working as a service planner, PM, and PO across fintech, mobile, security, IoT and hardware, and SaaS. I launched a self-service currency exchange kiosk for international tourists from scratch, generating monthly revenue of 100 million won within 22 months, and launched an MVP as an early member of a B2B SaaS startup. Most recently, I planned AI products for a smart farm SaaS. I hope this course can serve, even in a small way, as the mentor for those who have to learn the ropes on their own.

Are you feeling lost after being tasked with planning without a senior colleague to guide you?
I created this course for people just like you.


✔️ Those preparing for PM or PO roles

  • Those who want to understand the full scope of a PM’s work

  • Those who want to read job postings and identify the skills they require

  • Those who want to create planning deliverables to include in their portfolio

✔️ Junior professionals handling planning on their own

  • Those who want to define customer problems and prioritize them

  • Those who want to know the guidelines for writing feature specifications and screen design documents.

  • ✔️ Those who want to collaborate with developers and designers using evidence-based reasoning

✔️ Those looking to move into PM from another role

  • For those who want to bring their experience in development, design, and marketing into product planning

  • Those who want to systematically manage timelines, scope, and risks.

  • Those who want to analyze metrics after launch and determine how to improve them


Turn vague planning concerns into practical documents and clear decision-making criteria.
From defining problems to launching and improving metrics,
build a foundation for confidently explaining a PM’s work.

Things to Know Before Taking the Course


Practice Environment

  • You can take the course on Windows or macOS.

  • Prepare tools for documentation, collaboration, and screen design.
    For smooth operation, we recommend at least 8 GB of memory.

Prerequisites and Notes

  • No prior development knowledge or planning experience is required.

  • We cover everything from defining customer problems to improving metrics after launch.
    If you have real-world work examples, try using them in your learning.

Learning Materials

  • Refer to the course materials and product planning document examples.
    You can use them to write feature specifications and screen design documents.

  • Review job postings, metrics, and launch checklists together.
    This will also help with competency assessments and portfolio development.


Recommended for
these people

Who is this course right for?

  • A job seeker who dreams of becoming a PM or PO but feels overwhelmed about what to study first.

  • A junior planner with 1–3 years of experience, handling planning work alone without a mentor and unsure whether they’re doing it right.

  • Those considering a career transition to a PM role from development, design, or marketing

Need to know before starting?

  • You can listen without any prior knowledge.

Hello
This is productyoono

Career Verified

I’m a product lead with about 20 years of experience working as a service planner, PM, and PO.

I started out in portal service planning and operations, and have since worked on a range of products spanning fintech, mobile, security, IoT and hardware, and B2B SaaS.

- Launched a self-service currency exchange kiosk service for foreign tourists from scratch, reaching monthly revenue of KRW 100 million in just 22 months.

- Launched an MVP as an early team member at a B2B SaaS startup

- Planning AI features for smart farm SaaS

I create courses based on the documents and decision-making criteria I’ve used and refined in practice, designed to help aspiring PMs, POs, and service planners apply what they learn right away in their work.

More

Curriculum

All

20 lectures ∙ (2hr 38min)

Course Materials:

Lecture resources
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