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[Beginner] Practical Marketing Fundamentals Course | Learn the "Selling Mechanism" in the World's Easiest Way

No difficult explanations at all! A beginner-friendly marketing introductory course where you can gently learn the "selling mechanism" in practice using PEST, SWOT, STP, 4P, and more

4 learners are taking this course

  • Hirokazu Nakano
마케팅
마케팅 이론
마케팅전략
창업
Marketing Theory

What you will gain after the course

  • Understand the big picture of marketing without using difficult words

  • You can design your own products and services as a "selling system"

  • Become able to think by "connecting" frameworks

  • Even beginners can naturally develop "marketing thinking"


The order of thinking matters in marketing!



"Marketing has so much English terminology that it doesn't stick in my head"


In the end, what is marketingWhat to do and howis the correct answer...?"
Marketing learning that was fun at first
Before you know it, haven't you gotten lost chasing after 'English vocabulary' and 'complex theories'?

😟💭 "I'm working hard on SNS posts, but they're not leading to sales."

🤔💭 "Even after reading reference books, I don't know how to apply them in actual work."


Thiscourseis exactly what I want people with such worries and concerns to take!


📌Marketing Consultant / Small and Medium Enterprise Management Consultant / IT Coordinator


I hold qualifications as an MBA, Small and Medium Enterprise Management Consultant, and IT Coordinator, and have supported over 100 small and medium-sized enterprises. Rather than "complex and difficult theories," I focus on "practical marketing that can be used in the field" as my theme, providing easy-to-understand explanations for everyone from beginners to current professionals!

Marketing is not inherently a special skill or talent.

What's important is to organize the product, customers, and market while thoroughly understanding "why it sells" and "how to create a system that sells."


In this course...

💡Without relying on technical jargon, we'll carefully learn practical concepts one by one that are truly useful in real-world situations!

PEST Analysis/ SWOT Analysis/ STP Analysis/ 4P/ Customer Journey, etc.

Commonly used in business settingsframeworks will be covered.


However!Memorization is not the goal.


By firmly understanding 'how each connects''and for what purpose they are used',

📊Why Analyze

🔍When is it effective to use?

💫How to apply it to your own business

will naturally become visible!

By the end of the course, you should be able to build your own 'system that sells' by yourself

1️⃣Easy-to-understand explanation of the meaning and role of marketing

Learn how to apply 4P analysis and STP analysis in real business situations!

2️⃣Learn how to develop marketing strategies systematically

Master the flow from research and analysis to determining strategic direction!

3️⃣Easy-to-understand explanation of the basics of market environment analysis

The first step to understanding the competitive environment and developing your company's strategy!

4️⃣A thorough explanation from the structure of SWOT analysis to practical usage

Learn how to organize your company's "strengths," "weaknesses," "opportunities," and "threats" to find strategic direction!


5️⃣Explaining the STP Analysis Approach with Practical Examples

Understand the process of clarifying "reasons for being chosen" through case studies!

6️⃣Learn the 4Ps for implementing marketing strategies

Systematically master the mindset for implementing strategy into practice and the key points for aligning the 4Ps!

7️⃣How to Create a Customer Journey Map that Visualizes Customer Purchasing Behavior, Explained with Diagrams

Based on actual templates, even beginners can immediately review their company's customer experience!

💡What You'll Learn from This Course

This course is designed in a format that can be utilized for resumes and portfolios even after completion

A certificate of completion is provided. Simply by taking the course, you can receive a free certificate of completion and keep it as proof of your learning achievements✨

💡How to Take the Course

You can freely switch between audio and subtitle languages to match your learning style!

Select your preferred language from the settings icon at the bottom of the screen to make your learning experience more comfortable🍀

Recommended for
these people

Who is this course right for?

  • Beginners who want to learn marketing from scratch

  • Those who want to acquire practical thinking skills rather than difficult theories

  • Small and medium-sized business owners who want to sell their products or services through a "system"

  • Business professionals in charge of new business ventures and brand launches

Hello
This is

マーケティングコンサルタント/中小企業診断士/ITコーディネータ

上場企業のBtoBマーケターとしてキャリアをスタートし、現在は中小企業のマーケティング支援・新規事業開発・デジタル活用支援を中心に活動。

MBAで学んだ理論と、企業支援で培った実務経験を組み合わせ、「現場で使えるマーケティング」を軸にした分かりやすい講義が定評。

東京商工会議所・和歌山専門家委員など、地域企業支援にも多数携わり、事業戦略、ブランド構築、デジタルマーケティングの分野で講演・研修を実施。


마케팅 컨설턴트 / 중소기업 컨설턴트 / IT 코디네이터

상장 기업의 B2B 마케터로 경력을 시작했으며, 현재는 중소기업 마케팅 지원, 신규 사업 개발, 디지털 활용 지원을 중심으로 활동하고 있습니다.

MBA에서 배운 이론과 기업 지원을 통해 쌓은 실무 경험을 결합하여, "현장에서 바로 적용 가능한 마케팅"을 축으로 하는 알기 쉬운 강의로 높은 평가 받고 있습니다.

도쿄 상공회의소 및 와카야마 전문가 위원 등 지역 기업 지원에도 다수 참여하고 있으며, 사업 전략, 브랜드 구축, 디지털 마케팅 분야에서 강연 및 연수를 진행하고 있습니다.

Curriculum

All

8 lectures ∙ (3hr 3min)

Published: 
Last updated: 

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