He is the CEO of ValueVine, a specialized data-driven business consulting firm, and is active as a data analyst, marketing consultant, and columnist.
He holds a PhD in Business Administration with a major in Marketing and possesses certifications as a First-Class Information Processing Engineer and a First-Class Big Data Specialist.
Major publications include "AI Personal Branding" (2025), "Data Literacy Starting with ChatGPT" (2025), "AI Data Analysis" (2024), "Habits for Developing a Data Mindset" (2024), "Branding in the Age of No Jobs" (2022), "Study Marketing Right Now" (2019), "Marketing Research" (2017), and "Korean-style Positioning" (2003).
He has been lecturing on data literacy, data-driven problem solving, big data analysis, marketing, and branding at institutions such as the National Human Resources Development Institute, Korea Institute of Financial Telecommunications & Clearings, Korea Productivity Center, Samsung Electronics, NongHyup, BNK Financial Group, Koscom, and Korea Water Resources Corporation.
He is currently contributing columns on data literacy to ≪Statistics Window≫ and on local brands to ≪Brand News≫.