A must-have course for designers, service planners, and PMs who want to do their jobs better! We will teach you what you need to know for each digital product, industry, and user journey based on real-life cases.

Don't be afraid of coding or data analysis anymore! Develop your data analysis skills without coding using Orange.

Want to solve product issues and create better services? Learn the core of usability testing and acquire skills immediately applicable in practice! In this lecture, from the basic concepts of usability testing to practical experience, Jeon Min-soo, a UX consultant with 30 years of experience, will impart effective testing methods and solution strategies based on over 100 project experiences. Check out the know-how of usability testing for better UX design, right in the lecture now!

I will show you how to use Microsoft Clarity to identify problems based on actual user behavior and organize them into actionable insights by connecting filters, segments, funnels, Smart Events, and Custom Tags. I have included the exact methods I use in practice alongside GA4 to quickly pinpoint the causes of churn or low conversion and prioritize improvements. The guide is structured in a flow of "Installation → Analysis → Insight Derivation Process → Advanced Settings," making it easy for beginners to follow. (For those who need it, I have also included sections on a demo shopping mall and basic GA/GTM setup.)

This is our 'actual real-world workflow,' and we are releasing the 'onboarding video' used for planners and developers joining our company. It teaches you how to design service screens without a designer and create UX flows and prototypes even if you don't know Figma. Our company maximizes productivity by prototyping quickly during service planning to enable fast decision-making, finalize necessary features, and utilize them directly in front-end development. If the response is positive, I will upload more lectures on other "real-world workflows."

This is a practice-oriented course where you will learn everything about writing Product Requirement Documents (PRDs). You will develop professional PRD writing skills by exploring the components of an effective PRD, goal-setting methods, scheduling, and specific examples used in the actual industry. By combining theory and practice, this course provides practical skills that can be applied to your work immediately.

For beginner planners/PMs who are about to launch their first product, we will teach you the know-how of writing test cases and practical QA know-how.

In the era of AI and Big Data, are you utilizing your organization's data effectively? This course builds essential capabilities for reading and interpreting data, covering everything from the foundations of statistical thinking to the core principles of machine learning and deep learning. Grow into a practical leader capable of discovering patterns amidst volatility and making data-driven decisions.

From building analysis models to application with Orange! Learn easily and quickly! You can master the core technologies of data science without coding!

There are app/web ideas that they want to implement, but they are at a loss as to where to start due to their lack of experience in app service planning, startup representatives who want to learn planning systematically in a short period of time, and junior planners who want to learn the planning work process and know-how of experienced planners. We will teach you a new planning method using Figma and the work skills of a PM with 17 years of experience from the basics so that you can become an expert.

In the AX era where AI technology and UX design converge, what strategies should product teams use to design customer experiences? A 17-year veteran senior researcher from a major corporation and knowledge sharer with a PhD in HCI will share insights based on the latest trends, use cases, and research findings.

A precise analysis of 300 cases applying the 'Rule of Three' within the story, from the Oath of the Peach Garden to the unification of the Three Kingdoms, presented in a 600-page PDF. - Perfect Structuring: Provides overwhelming readability by standardizing every episode into the format of [Original Quote - Rule of Three Analysis - Business Application]. - Vast Archiving: A comprehensive compilation of 300 key milestones across 100 years of history, from the Yellow Turban Rebellion in 184 to the unification in 280, without any omissions. - Practical Utility: Non-exclusive data that goes beyond simple reading material, ready for immediate citation as strategic evidence for proposals, lecture materials, and organizational management.

Understand the essence of data visualization as a balance between scientific accuracy and aesthetic expression, and systematically learn everything from color and symbology principles to graph design. By utilizing visual attributes based on cognitive science principles, you will complete your data communication skills to achieve reliability and persuasiveness in professional practice.

Through a systematic curriculum of 40 lectures, you will learn everything from the basic theories of AI to the applied AI technologies of each algorithm. Through mathematical intuition and R coding algorithm learning and practice, you will develop immediately applicable AI model development capabilities, covering everything from designing algorithm models for data analysis, machine learning, and their application tools to selecting and utilizing them.

The goal is to cultivate a full-stack perspective that allows individuals to lead the entire product lifecycle, covering everything from research automation and backend data integration to the deployment of live dynamic websites. We empower those who want to strengthen their competitiveness in the AI era by providing the ability to use these tools as a powerful engine to turn ideas into reality.

Feeling overwhelmed by where to start with complex data analysis? I will clearly guide you through how to utilize R and AI Tutors using the practical know-how I've built up.

"Data analysis—don't stay trapped in complex Python syntax and Excel functions anymore." This course is a practical masterclass that automates the entire process of data processing, from Excel and Google Sheets to Python-linked analysis, by hiring the latest AI agents as your own dedicated data analysts. Instead of difficult coding knowledge, we introduce the latest 'Vibe Coding' method—commanding as if having a conversation in natural language—allowing even non-majors to enter the world of data analysis without any barriers. Through comprehensive hands-on practice using actual business data—covering everything from data preprocessing and visualization to report writing—experience a powerful AI workflow that you can apply to your work starting tomorrow. A lecture utilizing AI agents, Excel data analysis, chatGPT, Gemini, (Python), Genspark, Google Colab, chatbots, Google Antigravity, and notebookLM.

"Beyond just attending a lecture, we give you the time to 'own' the strategy." The 'Rule of 3', a formula for victory hidden within thousands of figures and complex battles. Change your business landscape with this 483-page PDF textbook and workbook, a culmination of a 30-year strategy expert's systems thinking.

This course provides UX principles and practical know-how necessary for planning and designing AI products. We will explore user-value-centered AI utilization methods, UX planning and design methods using AI, core UX principles and theories learned through everyday design cases, and UX research and data analysis methods for providing a better experience.

['Thought Architect' Roadmap for Translating Technical Truth into Business Value] 1. Introduction: Analysis of Constraints in Transferring Technical Truth to Business Value A significant bottleneck frequently observed across corporate sectors and engineering sites (R&D) is the phenomenon where innovative achievements, backed by massive resources and research capabilities, are discarded because they fail to overcome the 'communication threshold.' This is judged to stem from information asymmetry: a situation where management does not sufficiently perceive the depth of deep-tech, and technical personnel fail to appropriately utilize business language. This masterclass redefines the 'text-based communication competency' of engineers and scientists not as a mere administrative act of recording, but as part of a precise 'Engineering Design' process. Through this, we aim to present a mechanism by which an engineer's technical insights are transformed beyond simple records into core assets that drive the organization's strategic decision-making. 2. [Diagnosis] Analysis of Three Major Cognitive Defects Hindering Technical Communication ① Disconnection of Information Transfer due to the Curse of Knowledge This phenomenon occurs when experts become immersed in their own advanced level of knowledge and overlook the cognitive background of the information recipient. Consequently, reports centered on obscure formulas and technical acronyms are repeated, which is highly likely to result in structural losses such as loss of contact with decision-makers, delays in project approval, and failure in resource allocation. ② Value Loss due to Lack of Logical Architecture and Data Fragmentation By regarding document preparation as a simple post-hoc administrative procedure, errors of listing information without systematic design are frequently observed. These structural defects significantly damage the value of R&D achievements during the delivery process, tending to lead not only to the undervaluation of an individual engineer's capabilities but also to the loss of tangible and intangible assets for the entire organization. ③ Technical Reliability Crisis due to Deepening AI Dependency If generative AI, introduced to improve productivity, causes hallucinations without understanding the technical context, 'technical reliability'—the core value of engineering—can be seriously undermined. Utilizing AI without an accompanying logical verification system is highly likely to act as a potential system risk rather than a work efficiency tool. 3. [Prescription] Strategic Communication System for the Thought Architect ① Engineering Design of Thought for Unstructured Information A process of structuring abstract experimental data and hypotheses based on engineering system design principles is required. Bottom Line Up Front (BLUF): By placing core values and recommendations at the forefront of the document, we aim for an information structure optimized so that management can perform rapid and accurate decision-making (capital investment, mass production approval, etc.). Mutually Exclusive, Collectively Exhaustive (MECE): By adhering to principles that prevent logical overlap and omission, we ensure the logical completeness of the report by designing a seamless flow of thought. ② Global Standard Compliance and Quality Assurance Objectivity and integrity of data must be secured by internalizing standard protocols recognized by the global scientific community and global corporations. Standard Technical Reporting Structure (IMRaD): Maintain the consistency and reliability of the engineering narrative through a rigorous formal structure leading from Introduction, Methods, Results, to Discussion. 5 Principles of Sentence Quality (5C): By applying Correctness, Clarity, Conciseness, Consistency, and Completeness as quality control filters, we establish a Plain Language system that even non-experts can understand immediately. ③ S.E.E.D Prompt Architecture for Securing AI Command To operate AI not as a simple ghostwriting tool but as an assistant performing logical operations, a dedicated interface design must be involved. S.E.E.D Framework: Precisely control the quality of AI outputs by systematically structuring and inputting Situation, Expectation, Engineering Structure, and Data. Human-in-the-Loop: Establish a protocol where humans perform verification as the final approver to block the possibility of AI errors, thereby firmly maintaining technical authority. 4. [Execution] Strategies for Securing Cognitive Sovereignty and Workflow Optimization Communication competency acts as a core mechanism for preserving an engineer's cognitive functions beyond mere technical means. Responsibility-based Sandwich Workflow: Humans must perform context design (Top Bun) and final verification (Bottom Bun), delegating only the intermediate data processing (Meat) stage to AI to promote the activation of the human-unique Executive Control Network (ECN). RQTDW Learning Protocol for Knowledge Internalization: Apply the five stages of Read, Question, Think (facing contradictions), Discuss (virtual discussion), and Write to practical work to avoid simple acceptance of information and actively internalize knowledge. SIFT Model-based Precision Fact-Checking: Filter AI hallucinations and maintain technical precision through the process of Source (checking the origin), Investigate (understanding context), Find (cross-checking), and Trace. 5. Conclusion: Transition from Technical Expert to Engineering Leader The era of practitioners who simply perform given technical tasks is coming to an end. The ability to translate and communicate complex and difficult technical truths into a 'language of value' acceptable to organizations and society can be defined as a core survival strategy and a noble calling for modern engineers. Text communication is the Final Interface that projects an engineer's intellectual capacity to the outside world, beyond a simple act of recording. Through this masterclass, we expect you to prove your technical value and emerge as a powerful 'Engineering Leader' who drives organizational change. This system, which integrates 40 years of engineering insight, will become a strategic asset that completes your status as a professional.