It's great to be able to learn advanced data techniques such as clustering and pattern recognition.

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Data is piling up, but are you feeling lost about who to target?
Find your key customers through data summarization and design the optimal targeting logic.

masocampus

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Top 1% Data Literacy - Super-Gap Customer Analysis and Marketing Automation Framework Using Only Excel

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Masocampus

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초급

중급이상

Data literacy

Excel

Marketing Theory

Performance Marketing

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Learning Content Guide

The first step to reading customer data

When and for whom should we intervene?

Customer classification and VIP criteria setting

Picking out customers with a high probability of purchase

What criteria should be used to segment customers?

Grouping customers similarly to dividing by criteria

Personalized recommendations that are actually simple when you get to know them

How to increase the effectiveness of customer segmentation